Distribution Intelligence

    Revenue leaks hide inside distribution systems.

    Most life insurance organizations don't have a lead problem. They have recruiting, onboarding, activation, trust, sales, retention, or data leaks costing them revenue every month.

    We show you where to look before it costs you.

    Take the Distribution Leak Assessment

    Takes about 3 minutes

    Why it matters

    Small fixes to a leaking system compound fast

    If your activation rate improves by 10%...
    If persistency improves by 5%...
    If recruiting conversion improves by 15%...

    What happens?

    Revenue Leak Calculator — coming soon
    The data

    Half the market runs through people like you

    This isn't a guess. It's what the data says about who actually sells life insurance in this country.

    Where the money moves
    One channel sells more than all the others combined
    52%
    Of life insurance distribution runs through an independent agent

    Your distribution isn't a side function — for most of the market, it's the entire sale.

    Independent agents52%
    Captive / affiliated agents37%
    Direct response6%
    Other channels5%

    Approximate share of U.S. life insurance distribution, 2023.

    Statista; LIMRA; Insurance Information Institute, 2019–2023

    See where your system is leaking.

    Takes about 3 minutes for a prioritized diagnosis.

    Take the Assessment